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I'm on Fire was shot in March 1985 in Los Angeles and portrays a dramatic storyline that alludes to some of the song's emotions. Springsteen plays a working class automobile mechanic with an attractive, married, very well-to-do, mostly unseen female customer who brings her vintage Ford Thunderbird in for frequent servicing, always requesting that he does the work. She gives him all her keys, not just the ones for the car. Later that night, he drives the T-Bird up to her mansion high in the hills above the city. He is about to ring the bell, when he thinks better of it, smiles wistfully, drops her keys in the mailbox next to the door and walks away down towards the lights below.