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I Make the Dough, You Get the Glory features Kathleen Edwards and her band playing against Blue Rodeo singer Jim Cuddy and former NHL-ers, Paul Coffey and Brad Dalgarno for a lopsided game of shinny. Marty McSorley joins Edwards team and the video also features sportscaster Dave Hodge. The video was filmed during the 10-hour shoot at St. Michael's arena in Toronto.