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Love Will Never Do (Without You) features Jackson singing the song in a desert setting with cameos by Calvin Klein underwear model and actor Antonio Sabàto, Jr. and Djimon Hounsoul. Originally Janet was to wear a dress for the video, but Ritts envisioned Jackson in nothing more than a black top and a pair of jeans.
The video won for Best Female Video and was nominated for Best Choreography and Best Art Direction at the 1991 MTV Video Music Awards. It ranked thirteen on Rolling Stone's The 100 Top Music Videos, seventy-two on VH1's 100 Greatest Videos, and eighty-eight on MTV's 100 Greatest Videos Ever Made.
Two versions of the video were produced, one in black-and-white, and the other colorized, both of which appear on the Design of a Decade 1986/1996 video compilation.