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Never Gonna Give You Up features a smiling Astley singing and dancing to the song in various outfits and venues in West London, sometimes accompanied by backup dancers. A bartender played by Clive Clarke gradually shifts from casually noticing Astley's singing to being fully engrossed in the song with energetic acrobatic moves. The athletic exertion of many of the other dancers also becomes more intense over the course of Astley's performance. The music video for the song has become the basis for the "Rickrolling" Internet meme.