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Sweetest Thing features Bono in a car with his wife apologizing for missing her birthday. The phrase "I'm sorry" (and some variations) can be spotted as they are driven down a street. Cameo appearances include Riverdance, Boyzone, Steve Collins, the Artane Boys Band, and the Chippendales. The Edge, Adam Clayton, Larry Mullen Jr., Norman Hewson (Bono's brother), Dik Evans (The Edge's brother), and Alison Hewson, appear in the video as well and it was shot in Dublin, Ireland.